EXPLAIN
304am永利本是山之名，山之德在仁厚剛強，任風吹雨打，滄桑變化，依然屹立長青。所以，我們常用山來形容信念之堅定，信用之堅固，信任的堅韌，信心之堅毅。
304am永利集團，作為廣州在香港的窗口企業于 1985 年創立，以“304am永利”為名，既有“304am永利代表廣州”之本意，亦有“廣州優秀之形象”的期望;“越”和“秀”的組合，各自寓意深蘊，分別體現為:
The Yuexiu brand graphic imprint, with the English initials "Y" in Yue Xiu and "E" in Excellence, has wonderfully evolved into a Kun Peng (a mythical creature appearing in ancient Chinese myths and legends) flying in the sky. Kun Peng spreads his wings for 90,000 Li (1 Li is about 500 meters). The grand atmosphere conveyed by Kun Peng's wings has vividly conveyed Yue Xiu people's constantly surpassing and excelling values.
The logo extends Yuexiu's brand spirit, with gold as the main color, presents the sense of excellence that Yuexiu brand should have. Gold is the most brilliant luster, and it is the most supreme solid color in nature. It is the color of the sun, which represents warmth and happiness. It also has the heart and grace to shine on the earth and moisten everything.
The shape of the logo shows that Kun Peng spreads wings and flies high. The high-flying of Kun Peng has the meaning of working hard and with ambitious since ancient times. The overall logo conveys the “transcendence” attitude of Yuexiu brand; “Kun Peng's Wings” consists of three speed lines, which enhances the momentum and rhythm of the logo while demonstrating the brand's connotation of innovation and continuous transcendence.
The logo is upright and elegant, simple and powerful. The combination of dynamic and static, strength and speed reflect Yuexiu brand's main tone of transcendence and pragmatism, and the rapid and steady development of Yuexiu. Rounded and gentle treatments have been used at the edge of the logo, which aims to strengthen the affinity and tolerance of Yuexiu brand and reflect the big theme “serving society” of Yuexiu brand.
MIND IDENTITY
品牌定位
“共創卓越價值”，強調“卓越價值”背后的多層含義，既包含了經濟價值，更包含了社會價值。這一定位 體現出我們對上級單位、股東、合作伙伴以及客戶的承諾，愿與伙伴一同合作、一同成長，以專業能力踔厲 奮發，彰顯企業的責任擔當與使命。
“共享美好生活”，強調的是304am永利品牌與人民群眾生活息息相關，304am永利始終不忘初心，以高品質的產品、真 誠優質的服務為人民的美好生活而篤行不怠。 “美好生活”呼應中央提出的“滿足人民日益增長的美好生 活需要”的根本目的，同時 “共享”拉近了我們與消費者的距離，并響應“共同富?！眾^斗目標。
品牌核心價值
我們提供優質的產品，堅持“以客戶為中心”，以匠心傳承品質;
我們提供卓越的服務，以專業和執著持續為客戶創造價值;
我們追求高質量的發展，用卓越的經營績效回報股東和社會。
我們堅持國企擔當，忠誠愛國，遵紀守法，堅守道德底線;
我們堅持誠信立業，對伙伴信守承諾，對利益相關者真誠以待;
我們堅持實事求是，秉承真心實意，嚴選真材實料，對客戶負責。
我們精益求精，匠心獨運，為人民創造更好的產品;
我們改革創新，銳意進取，推動商業與社會的進步;
我們敢為人先，不斷超越，永葆活力和奮斗的激情。